Maia Hadfield
Designer + Photographer

Good Grub is a plant-based skincare brand that transforms daily routines into self-care experiences. The brand needed a visual identity that would reflect their vibrant, fun approach while communicating the quality of their plant-based formulations.

Working with Ecstatic Design, I collaborated on the brand refresh and event design for Gathering Wisdom for a Shared Journey XIII, creating a brighter visual identity that thoughtfully incorporates the organization's existing logo and signature paddle iconography.

Working with Ecstatic Design, I contributed to a comprehensive public health campaign for the First Nations Health Authority focused on increasing HPV vaccination awareness among youth and parents. This multi-platform initiative required creating materials that would effectively communicate important health information to reach Indigenous communities across British Columbia.

Mama's Best is a family-owned company that creates handcrafted sauces and spreads using farm-fresh ingredients and recipes passed down through generations. The brand needed an identity that would capture both their authentic heritage and the fiery kick of their recipes while standing out in the specialty food market.

I joined the Blue Ruby team during their first full rebrand since inception. Seeking updated imagery and packaging, I took the lead role in collaboratively designing with the Blue Ruby team to create modern solutions that resonate with their history and future goals.

Portraits that reveal character, convey authenticity, and create visual narratives that resonate.